CRAIG PARK BOOKS
THE ARCHITECTURE OF VISION
THE ARCHITECTURE OF VISION
THE ARCHITECTURE OF VISION
Craig Park and Barbara Shuck — SMPS Fellows, past national presidents, and Weld Coxe Marketing Achievement Award recipients — share insights into the nature of leadership and leadership development, providing a framework based on needs of firms and aspiring leaders, they provide clear, real-world, contemporary examples of becoming more aware, accepting, and actionable three pillars: Inspiration, Innovation, and Integrity. Aimed at the needs of firms and aspiring leaders, they provide clear, real-world, contemporary examples of becoming more aware, accepting, and actionable as a visionary leader in a professional service firm.
THE ARCHITECTURE OF IMAGE
THE ARCHITECTURE OF VISION
THE ARCHITECTURE OF VISION
Explore why the brand of the professional service firm is one of the most misunderstood and often underutilized tools for building market share and increasing business. Learn how culture, collaboration, and communication create, develop, and sustain an enduring brand. Craig Park's book provides tools to establish your brand in the marketplace and build lasting awareness of the value your firm offers. The book includes interviews with nine contemporary CMOs on the cultural impact on brand identity, tools for building brand image, and methods for improving brand equity. Their insights from small, mid-size, and large A/E/C firms provide guideposts for marketers seeking to build brand equity for their firms, build brand image, and improve their firms.
THE ARCHITECTURE OF VALUE
THE ARCHITECTURE OF VISION
THE ARCHITECTURE OF VALUE
Aimed at the needs of leaders and aspiring leaders, Craig Park shares real-world, contemporary examples of building a professional service firm through strategic leadership, marketing, and client development collaboration, and best-practice client support a professional service firm through strategic leadership, marketing, and client development collaboration, and best-practice client support and value-creation, the foundation of an enduring practice. This book provides a framework for professional service firm growth based on Expertise, Excellence, and Experience, with insights drawn from Park's more than 40 years of success in professional services.