About Craig Park, FSMPS, Assoc. AIA

An architect by training, a technologist by practice, I found my passion in strategic marketing. I have worked in the building industry for over 40 years, where I have held C-suite and executive roles in marketing, business development, and operations. 

     My leadership efforts resulted in successfully expanding new and existing markets, creating new services, significant revenue growth, and creation of a proactive marketing culture for all of the firms where I have served.

     My experience has included work in design, engineering, contracting/systems integration, and technology manufacturing companies, spanning a single office to multi-office firms with national and international locations, with revenues from $2M to $500M r. 

     During my tenure as a marketing leader, these organizations saw consistent revenue growth of 20% to 50% and developed a culture that not only valued marketing but celebrated its positive impact.

In my fractional consulting practice, I work with leadership, teams, and whole organizations on a weekly, bi-weekly, or monthly basis, to help them develop and implement marketing strategies, messaging, and business development approaches designed to improve their ability to make an impact, build brand awareness, and grow profitably and sustainably. 

     I focus on improving client connection, communication, and collaboration through strategic marketing insights, my unique FOCUS Framework, and customized programs designed to maximize ROI. Developing responsibilities, routines, and rigor, combined with systematic, technology-enhanced marketing programs build both business and a culture of success.

     As a virtual strategic marketing advisory, my services are designed to provide measurable results. My personal philosophy is based on helping you create the vision and innovation that realizes enduring value for your clients and helps your practice succeed.

     I bring a proven track record of creating profitable and effective strategic programs for marketing, business development, public and social media relations, and agile marketing management for small and midsize professional service companies. 

     I lead through personal example, co-creative collaboration, team building, and mentoring, using virtual, digital, collaborative technologies. 

     I encourage my clients to take responsible action to meet their goals and achieve objectives using effective business processes based on forming long-term business-to-business relationships.  

During my career, I have served in strategic marketing and leadership roles for the following firms:

 — THE SEXTANT GROUP/NV5, Principal Consultant

 —  Leo A Daly, Vice President, Chief Marketing Officer

 —  Harley Ellis Devereaux, Associate Principal, Chief Marketing Officer

 — Harman International, Vice President, Professional Systems Group

 — Shen Milsom & Wilke, Principal, Enterprise Strategies

 — Intelisys Group, Vice President, Strategic Development

I hold a BS in Architecture from California State Polytechnic University, San Luis Obispo, and have completed continuing education programs in Microprocessor Technology at New York University and Leadership at the Advanced Management Institute in San Francisco.

    I joined the Society for Marketing Professional Services (SMPS).in 1984, and have served as a Board and Foundation member. I have been honored by the Society for my career accomplishments with:

• 2007 Weld Coxe National Marketing Achievement Award 
• 2005  William B. Hankinson Award for Lifetime Achievement (SF Chapter)
• 2004 Distinguished Life Member
• 1995 Fellow 
• 1994 Chapter President of the Year
• 1994 Certified Professional Service Marketer (CPSM)

My professional Association participation includes:

• Society of College and University Planning (SCUP) 
• American Institute of Architects (AIA) 
• Audiovisual and Integrated Experience Association (AVIXA) 

 I am known industry-wide for creativity, energy, and integrity.