HOW i APPROACH MY WORK
I work at the intersection of business and marketing strategy, technology, design, and leadership development—helping organizations understand what’s changing, what matters, and how to respond with intention.
DESIGN > STRATEGY
Trained as an architect, with over 40 years of practice as a technologist and C-Suite leader, I advise on your practice growth challenges. I approach problems with strategic systems—balancing vision, resource constraints, and time—to improve human and organizational outcomes.
TECHNOLOGY > MEANING
My work focuses less on tools and more on impact: how technology reshapes culture, decisions, and trust.
LEADERSHIP > STEWARDSHIP
I believe leadership today is about stewardship—of people, institutions, and the future we’re shaping together.
why people call me
- To contextualize emerging technology without hype
- To translate complexity into strategic clarity
- To connect design, operations, and human outcomes
- To bring a long-view perspective to near-term decisions
Craig advises firms, institutions, and civic leaders on emerging technologies, organizational strategy, and the future of a sustainable built environment. Craig is the host of the EdUp Smart Space podcast and the author of The Architecture of Value, The Architecture of Image, and The Architecture of Vision. His work focuses on translating emerging trends—particularly AI and digital transformation—into practical, human-centered strategies.
Craig serves as an Associate Principal and Director of Digital Experience Design for Clark & Enersen, a holistic, integrated architecture & engineering practice with 8 offices nationwide.
