ABOUT CRAIG PARK, FSMPS, ASSOC. AIA

An architect by training and a collaborative technologist with 40-years of practice, my passions center on sharing insights on strategic marketing and business development, integrated building technology innovation, and leadership development. 

     I bring an award-winning B2B technology design thinking approach for national AEC and technology firms, backed by a marketing and sales leadership history. My goal is to deliver innovative customer-focused solutions and client-focused technology strategies to enable a digital experience that is both remarkable and memorable.

     My marketing and technology expertise combines C-level integrated marketing strategy experience with deep technical knowledge in AV/IT design solutions with extensive project experience with national corporate, educational, healthcare, and government clients.

     I am known as AEC industry-wide for thought leadership, creativity, energy, and integrity. I share my extensive experience writing and speaking on leading-edge marketing, design, and technology topics in AEC industry forums/publications.

     My approach is to develop long-term B2B client engagements in established and emerging markets through proactive expert-focused messaging, positive customer experience, and innovative project designs, resulting in responsible and cost-effective future-facing facilities and technology systems.

     I have written three books and contributed to three others, published 200+ articles, and presented more than 100 educational programs to local, regional, and national audiences on the topics of marketing, technology, and leadership development topics in architecture, engineering, and construction (AEC) industry forums, including the ACEC, AIA, ASID, AVIXA, CoreNet Global, IFMA, IIDA, SMPS, SCUP, and ULI. 

During my career, I have served in technology leadership and strategic marketing roles for the following firms:

• Clark & Enersen, Associate Principal, Director of Digital Experience Design
• The Sextant Group (dba NV5), Managing Principal, Midwest & Southeast Regions
• LEO A DALY, Vice President, Chief Marketing Officer
• Harley Ellis Devereaux, Associate Principal, Chief Marketing Officer
• Harman International, Vice President, Professional Solutions Group
• Shen Milsom & Wilke, Principal, Enterprise Strategies

I hold a BS in Architecture from California State Polytechnic University, San Luis Obispo, and completed continuing education certificate programs in Microprocessor Technology at New York University and Leadership at the Advanced Management Institute in San Francisco. 

I am a member and active participant in several professional associations, including:

• American Institute of Architects (AIA) - SC AIA Architectural Foundation Board
• Audio Visual Integrated Experience Association (AVIXA) - Independent Consultants Council
• Society for College and University Planning (SCUP) - Southern Region Program Committee

I joined the Society for Marketing Professional Services (SMPS), in 1984, served as SF/Bay Area Chapter President in 1994, and National President in 2003, and an SMPS Foundation Board member from 2000-to 2006. I currently serve as the Fellows Advisor the the Palmetto Chapter. I have been honored by the Society for my career accomplishments with:

• 2007 Weld Coxe National Marketing Achievement Award 
• 2005 William B. Hankinson Award for Lifetime Achievement (SF Chapter)
• 2004 Distinguished Life Member
• 1995 Fellow (FSMPS)
• 1994 Chapter President of the Year
• 1994 Certified Professional Service Marketer (CPSM)

My technology consulting experience has garnered recognition, as well with the following awards:

• AVIXA Distinguished Achievement in Facilities & Systems Design - Apple R&D Campus 
• AVIXA Distinguished Achievement in Facilities & Systems Design - Varian Associates HQ
• Presentation Magazine Award - Best Training/Learning Facility - UC Berkeley Haas School of Business Executive Education Classroom