About Craig Park, FSMPS, Assoc. AIA

An architect by training, a collaborative technologist by practice, I found my passion in strategic marketing and business development. I bring an award-winning B2B technology design thinking and marketing and sales leadership for national AEC firms delivering innovative customer-focused solutions and client-focused strategies to enable market expansion and record revenues of $200M+. 

My marketing and technology expertise combines C-level marketing/brand strategy experience with deep technical knowledge in AV/IT design solutions to execute robust client development roadmaps that secure business with national corporate, educational, healthcare, and government clients.

Known AEC industry-wide for thought leadership, I share my extensive experience through writing and speaking on leading-edge marketing, design, and technology topics in AEC industry forums/publications, My focus is on the impact of technology industry developments on learning space, workspace, and healing environments.

A transformational growth driver with a proven track record of building new AEC and technology consulting organizations from the ground up to multimillion-dollar firms, I deliver market-focused business development strategies and M&A planning and execution. 

In my 20+ year career, I initiated and implemented data-driven business strategy and customer-centric sales and marketing programs for two large architecture/engineering companies, a Fortune 500 audio manufacturing giant, and a Silicon Valley technology integrator, that contributed to the generation of $200M+ in revenues at all four companies.

My approach is to streamline and focus B2B client engagement efforts to critical markets through proactive marketing focused on positive customer experience and long-term relationship development, resulting in sector growth and record profitability. Building marketing and solutions teams from the ground up to support and position integrated service brands in the B2B design space resulted in growing revenue and profit at a record pace.

Leading new marketing and business development initiatives, participating in ten merger/acquisition teams, and helping raise $20M in venture investment capital for a national system integrator's growth initiative, increased sales by 200%+ (from $90M to $200M) over four years.

Experienced in negotiating and securing multiple projects with major Fortune 500 and institutional clients such as Apple, Coca-Cola, Intel, IBM, and the Getty Trust, including providing direct-to-owner technology and acoustic consultancy for the design of the $1B Getty Center, I know the value of serving client goals to meet my firm's growth objectives. 

I have written four books and published 200+ articles on marketing/technology/management topics in the architecture, engineering, and construction (AEC) industry in addition to receiving multiple career achievement awards for promoting the role of marketing professionals in the sector.

During my career, I have served in technology leadership and strategic marketing roles, leading teams of professionals, for the following firms:

• The Sextant Group/NV5, Managing Principal, Southeast Region
• LEO A DALY, Vice President, Chief Marketing Officer
• Harley Ellis Devereaux, Associate Principal, Chief Marketing Officer
• Harman International, Vice President, Professional Solutions Group
• Shen Milsom & Wilke, Principal, Enterprise Strategies
• Intelisys Group, Vice President, Strategic Development, Chief Marketing Officer
• Paoletti Associates, Partner, Principal - AV Systems

I hold a BS in Architecture from California State Polytechnic University, San Luis Obispo, and completed continuing education certificate programs in Microprocessor Technology at New York University and Leadership at the Advanced Management Institute in San Francisco.

My professional Association participation also includes:

• American Institute of Architects (AIA) 
• Audiovisual and Integrated Experience Association (AVIXA) 
• Society for Marketing Professional Services (SMPS)
• Society of College and University Planning (SCUP)

I joined the Society for Marketing Professional Services (SMPS), in 1984, and served as SF/Bay Area Chapter President in 1994, and National President in 2003, and a National Board and Foundation member. I have been honored by the Society for my career accomplishments with:

• 2007 Weld Coxe National Marketing Achievement Award 
• 2005  William B. Hankinson Award for Lifetime Achievement (SF Chapter)
• 2004 Distinguished Life Member
• 1995 Fellow (FSMPS)
• 1994 Chapter President of the Year
• 1994 Certified Professional Service Marketer (CPSM)

My technology consulting experience has garnered recognition, as well with the following awards:

• AVIXA Distinguished Achievement in Facilities & Systems Design - Apple R&D Campus 
• AVIXA Distinguished Achievement in Facilities & Systems Design - Varian Associates HQ
• Presentation Magazine Award - Best Training/Learning Facility - UC Berkeley Haas School Executive Education Classroom

I am known AEC industry-wide for my creativity, energy, and integrity.