Media Kit

Craig Park is a speaker, author, media resource, and podcast host whose work sits at the intersection of marketing, leadership, and professional services. With formal training in architecture and decades of experience advising professional services organizations, Craig brings a unique perspective to the field. As a former Chief Marketing Officer (CMO) in the AEC industry, he offers a strategic, systems-oriented approach to complex messaging challenges that resonate with clients and communities.

His writing and speaking focus on helping leaders navigate the evolving landscape of practice growth and move beyond reaction to intentional strategy—especially as emerging technologies like artificial intelligence reshape how organizations operate, compete, and serve their communities. Rather than concentrating solely on tools, Craig emphasizes the importance of alignment among people, purpose, and platforms.

Craig is the author of three insightful books—The Architecture of Value, The Architecture of Image, and The Architecture of Vision—which examine leadership, branding, and professional practice through a strategic and human-centered lens. Additionally, he is a contributing author to AEC Business Development - The Decade Ahead, published by the SMPS Foundation, and the SMPS Marketing Handbook for the Design & Construction Professional.

As the host of the EdUp Smart Space podcast, Craig explores the future of campus technology, learning environments, and organizational change with educators, designers, and industry leaders.

A frequent media contributor, panelist, and advisor, Craig is known for his ability to translate complexity into clear, practical insight. His commentary bridges strategy and execution, offering grounded perspectives on what is changing, why it matters, and how leaders can respond with confidence and clarity.

Based in South Carolina’s Lowcountry, Craig brings a long-view perspective shaped by place, history, and a commitment to stewardship in the systems we design and lead.