IDEAS TO INSPIRE > STRATEGIES FOR GROWTH
Welcome to Catalyst Factor, the latest iteration to innovative thinking on marketing, technology, and leadership development.
Craig Park, FSMPS, ASSOC. AIA
I launched CraigPark.com in 2002, as a source for new marketing ideas and a reposit of business and technology resources for professional service firms of all sizes. For the 20th anniversary, I'm revamping the layout, linking with my SubStack feed, and rebranding the site to a new theme: Catalyst Factor. Check back often to see the (r)evolution progress.
THE CATALYST FACTOR APPROACH
A catalyst factor is an agent that inspires significant change or action, providing a multiplying impact that improves the desired result. These traits define my supporting role for my clients as an innovative advisor and practice leader — working to stimulate creative thinking, spur positive action, and generate customer excitement — that strengthens and focuses the company's purpose and accelerates positive results.
In this era of agile digital transformation of the client experience — across all aspects of the AEC practice — and particularly for strategic marketing, marketing technologies, and business development functions, my role is now best defined as a catalyst factor.
My influence as a catalyst factor takes many forms — from an idea that inspires new energy to strategic change initiatives that fuel a continuum of profitable growth, based on brand messaging centered on innovative client-centric solutions.
Another aspect of a catalyst factor is teaching the value of positive customer experience in all aspects of the practice. Wisdom has little value unless it is shared. Diversity, equity, and Inclusion are the foundations for practice success and growth. I understand the importance of developing future leaders through mentoring, coaching, and training programs.
The result of a catalyst factor grabs people’s attention — through shared intelligence, social media influence, digital visual impact, and remarkable results — that established unique expertise in growing markets, accelerates change, drives awareness, and insights, leading to action and inspiring results.
MY ADVISORY SERVICES
My advisory services range from helping firms with market intelligence, service innovation, operational excellence, brand revitalization, and differentiation strategies for sustainable growth to training, coaching, and mentoring for new staff, aspiring leaders, and rising stars who need to be more effective rainmakers and communicators.
I am an advocate for vision — a forward-looking purpose and a present-moment focus — allowing companies to clarify their direction, unite their people in action, and serve their clients and their stakeholders most effectively. When clients are inspired by vision, see positive results from actions, they become lifelong referrals.
Today, the challenge for professional service leadership, marketing, and operations is making the clients you have, and those you want, aware of — and all your employees to care for — your value proposition.
To achieve those goals, we need to adapt and respond better to change, be more productive, identify and prioritize high-impact activities, improve response to objectives and key results (OKRs) and key performance indicators (KPIs), and deliver demonstratable ROI.
Taking an objective-based approach and implementing actionable and agile marketing strategies, my actions influence and generate advocacy within my clients, my client's clients, and across their communities. My objectives are to build value-centered visibility and results-driven growth and put competitors on notice.
Focusing on delivering market intelligence and innovative solutions, creating a remarkable brand image, expanding existing and creating new markets, and building a proactive client-focused team-based culture is the role I enjoy the most. I understand the importance of developing a strategic vision and collaborative engagement that realizes measurable and enduring value for my clients and the companies I serve.
As a prolific author and public speaker, I frequently share my insights at client-facing publications and programs — and encourage my clients to do the same — focusing on unique and value-based expertise, brand messaging excellence, and positive client experience. Customized programs are available on topics of strategy, leadership, technology, marketing, and business development skill-building.
In my private practice, I provide fractional advisory services scaled to meet your needs and challenges in building an agile, technology-supported, enduring professional practice. If this resonates, connect with me to learn more about how I can help your firm grow and profit.