Marketing, Technology, and Management practice strategies and practical development tools to build a successful and enduring professional service firm
In his best-selling book on professional practice, Craig Park shares a collection of observations and lessons learned drawn from more than 40 years in the building industry. Framed as practical direction for aspiring leaders, Park provides real-world examples of how to build a professional service firm through a combination of leadership, collaboration, and connection; forming the basis for creating enduring value.
In his latest book, Craig Park explores why the brand of the professional service firm is one of the most misunderstood and often under-utilized tools to build market share and increase business. Exploring how culture, collaboration, and communication create, develop, and sustain an enduring brand, Park's book provides tools to establish your brand in the marketplace.
The Architecture of Vision: Leading Your Professional Practice
In their forthcoming book, SMPS Fellows and past-national presidents, Craig Park and Barbara Shuck explore the critical factors that leadership brings to professional practice.
Through research and interviews with more than 25 AEC business leaders, they found challenges and strategies facing every professional service firm.
"An amazing tour de force! Park shows you how to create, sell, and deliver the highest quality, most profitable professional services. Master the life lessons Park freely offers and your professional and personal life will be far more successful."
--- Jerry Yudelson, PE, Author of Marketing Green Building Services
"Craig Park has captured for all of us in the AEC industry the essence of what it takes to be successful developers and marketers of our brand. His book should be required reading for every client-facing member of our firms from the new grad to CEO."
--- Joe Brooks, Director of Corporate Marketing, Burns & McDonnell
As a contributing author to A/E/C Business Development – The Decade Ahead, I developed in-depth research into the state of the industry from the perspectives of buyers and sellers, as well as a panorama of trends and insights for those offering or procuring A/E/C services. My team's focus on public sector institutional clients will help you enhance your competitive advantage, deepen your BD knowledge, and help you plan for a successful future.
The Marketing Handbook for the Design & Construction Professional (3rd Edition), is a highly acclaimed marketing tool that details the best practices for A/E/C marketing and is your key to driving new business. As a contributing author, I added insights into CRM systems development, technology for marketers, and tips on working with consultants. I know you will find this book a resource that will stand the test of time.
I was honored to be profiled by Peg Newhauser in her insightful book, I Should Be Burnt Out By Now, So How Come I'm Not: How You Can Survive and Thrive in Today's Uncertain World. More timely than ever is the serious problem of stress and burnout. There is another, more optimistic side to the story: the people who endure tough times with courage and grace and bounce back from crises with renewed energy.