Imagine new ways of delivering your personal value proposition with greater speed, higher quality, and acceptance, while directly addressing your personal goals for growth. The focus of my blog and upcoming podcast series is to help you learn to integrate the concepts of expertise, excellence, and experience to position your firm, deliver innovative service and yield increasingly positive results for your clients, your staff, and your practice. By improving collaboration with your clients, leveraging enabling technologies — delivering your expertise quickly and more effectively — ensures your services are top-of-mind.
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Craig’s leadership was exemplary, contributing vision, insight, and enthusiasm to our rapidly growing ability to successfully pursue and win new projects.
— Dan Benjamin, AIA, Design Leader – West Region, Harley Ellis Devereaux
Craig brought focus to our marketing efforts by establishing a powerful link between those responsible for finding new work and the teams who deliver that work. His approach gave our clients a clearer idea of our capabilities and profoundly affected our ability to successfully meet their needs.
— Glenn Nordlow, RA, Architect
Craig’s highly effective communication skills and keen marketing strategies were influential to my development. His depth of marketing know-how and can-do attitude brought about pivotal change to our firm.
— Suzan Edwards, Regional Manager, Marketing & Business Development, NAC Architecture
Craig effortlessly blends research acumen, communication skills, and marketing/business development ability while furthering the professional development of his peers... He is a bottomless well of insight and expertise but uses that knowledge to help his colleagues succeed.
— Ed Hannan, former Editor-in-Chief, SMPS Marketer
Craig is thorough, creative, and decisive. I especially liked that as a consultant he was not there to tell me what I wanted to hear, he was there to give his advice and guidance.
— Randal Lemke, Chief Executive Officer (retired), AVIXA
Craig understands complex marketing in a way that few do. His understanding of the technical fields coupled with deep architectural knowledge is an unbeatable combination. He is a great communicator and translates his experience into results.
— Mark Madison CTS-D, CTS-I, PMP, CQT, Senior Director, Technical Operations, Western Region, Diversified