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843.321.8988

Craig Park Consulting Group
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THE ARCHITECTURE OF PRACTICE SERIES

The Architecture of Value: Building Your Professional Practice

Recommended Reading for SMPS CPSM Certification

Your Brand is Not Your Logo! Learn How to Build Service Value

Your Brand is Not Your Logo! Learn How to Build Service Value

In his best-selling book on professional practice, Craig Park shares a collection of observations and lessons learned drawn from more than 40 years in the building industry. Framed as practical direction for aspiring leaders, Park provides real-world examples of how to build a professional service firm through a combination of leadership,

In his best-selling book on professional practice, Craig Park shares a collection of observations and lessons learned drawn from more than 40 years in the building industry. Framed as practical direction for aspiring leaders, Park provides real-world examples of how to build a professional service firm through a combination of leadership, collaboration, and connection; forming the basis for creating enduring value.


The Architecture of Image: Branding Your Professional Practice

Your Brand is Not Your Logo! Learn How to Build Service Value

Your Brand is Not Your Logo! Learn How to Build Service Value

Your Brand is Not Your Logo! Learn How to Build Service Value

In his latest book, Park explores why the brand of the professional service firm is one of the most misunderstood and often under-utilized tools to build market share and increase business. Exploring how culture, collaboration, and communication create, develop, and sustain an enduring brand, Park's book provides tools to establish your b

In his latest book, Park explores why the brand of the professional service firm is one of the most misunderstood and often under-utilized tools to build market share and increase business. Exploring how culture, collaboration, and communication create, develop, and sustain an enduring brand, Park's book provides tools to establish your brand in the marketplace, and build lasting awareness of the value your firm provides.  

A Development Framework for Professional Growth

Your Brand is Not Your Logo! Learn How to Build Service Value

A Development Framework for Professional Growth

In their forthcoming book, SMPS Fellows and past-national presidents Craig Park and Barbara Shuck explore leadership's critical factors to the success of the professional practice. Research and interviews with more than 25 AEC business leaders found challenges and strategies facing every professional service firm. Framed through the lense

In their forthcoming book, SMPS Fellows and past-national presidents Craig Park and Barbara Shuck explore leadership's critical factors to the success of the professional practice. Research and interviews with more than 25 AEC business leaders found challenges and strategies facing every professional service firm. Framed through the lenses of Innovation, Inspiration, and Integrity, Park and Shuck provide actionable tools for personal and professional development.

Praise for Craig Park's Books...

An Amazing Tour de Force!

Take Your Business to the Next Level!

The Essence of What it Takes!

"In The Architecture of Value, Park shows you how to create, sell, and deliver the highest quality, most profitable professional services. Master the life lessons Park freely offers and your professional and personal life will be far more successful."

  — Jerry Yudelson, PE, Author of Marketing Green Building Services

The Essence of What it Takes!

Take Your Business to the Next Level!

The Essence of What it Takes!

"In The Architecture of Image, Park has captured for all of us in the AEC industry the essence of what it takes to be successful developers and marketers of our brand. His book should be required reading for every client-facing member of our firms from the new grad to CEO."

— Joe Brooks, Director of Corporate Marketing, Burns & McDonnell


Take Your Business to the Next Level!

Take Your Business to the Next Level!

Take Your Business to the Next Level!

"The Architecture of Value contains the knowledge you need to take your business to the next level. I highly recommend it." 

—  Daniel Burrus, NY Times best-selling author of Flash Foresight 

Become a Champion!

Touches All the Bases!

Take Your Business to the Next Level!

"Craig Park is the Phil Jackson of the AEC industry. You have got to read The Architecture of Value to find out what 'Sacred Hoops' you have to jump through to become a champion." 

— Charlie Silver, Vice President, M. Silver & Co.

A Must Read!

Touches All the Bases!

Touches All the Bases!

"The Architecture of Image is a must-read for anyone responsible for developing, protecting, and promoting a firm's image and brand. More than theory, it's about getting results and Park provides the pathway."

— Mitchel Levitt, ACHE, FSMPS, Assoc. AIA, Senior VP, CannonDesign

Touches All the Bases!

Touches All the Bases!

Touches All the Bases!

"In The Architecture of Value, Park combines personal observations and common sense with fundamentals of starting, marketing, and maintaining a successful practice... a refresher course that touches all the bases."

—  Stephen Kliment, FAIA, IOMA Principal's Report

BOOKS AS A CONTRIBUTOR

Enhance Your Competitive Advantage!

Enhance Your Competitive Advantage!

Enhance Your Competitive Advantage!

Business development — or simply “BD” — has become a highly specialized discipline in the design and construction industry. Regardless of circumstances, architecture, engineering, and construction (A/E/C) business development have one core purpose: to bring buyers and sellers together to make deals. Those intimately involved with professi

Business development — or simply “BD” — has become a highly specialized discipline in the design and construction industry. Regardless of circumstances, architecture, engineering, and construction (A/E/C) business development have one core purpose: to bring buyers and sellers together to make deals. Those intimately involved with professional services business development recognize that people hire people and that understanding the motives and motivations of those who purchase and sell A/E/C services is the password that opens a portal to genuine success.


I contributed to the research, writing, and editing of the Chapter on non-profit Education, Healthcare, and Institutional client's point of view.

Best Practices for A/E/C Marketing

Enhance Your Competitive Advantage!

Enhance Your Competitive Advantage!

This handbook covers every aspect of marketing in the design and construction industry, from initial market research to get leads, to making presentations, to website development. If you're not a marketing professional, then you need this book. In a clear, no-nonsense manner, it shows you how to: * create winning proposals and presentatio

This handbook covers every aspect of marketing in the design and construction industry, from initial market research to get leads, to making presentations, to website development. If you're not a marketing professional, then you need this book. In a clear, no-nonsense manner, it shows you how to: * create winning proposals and presentations * take full advantage of low-cost public relations activities * develop a winning plan for getting the most from trade shows * create a high-profile website on a budget * get your staff to take a market-oriented approach to everything they do. 


I contributed chapters on Customer Relationship Management (CRM) Systems, Working with Consultants, and Technology for Marketers.

Optimism & Patience

Enhance Your Competitive Advantage!

Optimism & Patience

There has been a great deal of talk during the past two decades about the serious problem of stress and burnout. But there is another, more optimistic side to the story. What about the people who endure tough times with courage and grace or bounce back from crises with renewed energy when logic tells you the situation should have left the

There has been a great deal of talk during the past two decades about the serious problem of stress and burnout. But there is another, more optimistic side to the story. What about the people who endure tough times with courage and grace or bounce back from crises with renewed energy when logic tells you the situation should have left them depleted and discouraged? For all the talk about burnout, the fact is that the majority of people spend most of their lives coping amazingly well.  Being good at not burning out is a skill more than a genetic personality trait. 


I met Peg Neuhauser in 2003 and was honored to be selected to have my story included in these profiles of resilience, perseverance, and courage.


Copyright © 2022 Craig Park - All Rights Reserved. 

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