In The Architecture of Value: Building Your Professional Practice, I share a collection of observations and lessons learned drawn from more than 40 years in the building industry. Framed as practical direction for aspiring leaders, these real-world examples of how to build a professional service firm through a combination of leadership, collaboration, and connection; forming the basis for creating enduring value.
"Park's book contains the knowledge you need to take your business to the next level. I highly recommend it."
— Daniel Burris, author New York Times best seller Flash Foresight
"Park is the Phil Jackson of our industry. You have got to read this book to find out what "Sacred Hoops" you have to jump through to be a champion."
— Charlie Silver, Vice President, M. Silver & Co.
"The one-stop lexicon of best practices for firms in our industry. Get copies for your entire leadership team!"
— Ellen Flynn Heapes, FSMPS, Author of Creating Wealth: Principles & Practices for Design Firms
"For those of us who think we know it all, one new book is a real eye-opener. Park combines personal observations and common sense with the fundamentals of starting, marketing, and maintaining a successful practice. A refresher course that touches all the bases."
— Stephen A Kliment, FAIA, IOMA Principal's Report
In The Architecture of Image: Branding Your Professional Practice, I explore why the brand of the professional service firm is one of the most misunderstood and often under-utilized tools to build market share and increase business. Exploring how culture, collaboration, and communication create, develop, and sustain an enduring brand, this book provides tools to establish your brand in the marketplace.
"A must-read for anyone responsible for developing, protecting, and promoting a firm’s image and brand. Park points out why firms need to do more than be different from the competition. It’s more than theory, it’s about getting results and Park provides the pathway."
— Mitchel Levitt, ACHE, FSMPS, ASSOC. AIA, Principal, FKP/CannonDesign
"After dispensing with the basics of branding—and what it is not—Park offers far-reaching and wide-ranging illustrations of how to enhance your firm's image. The book serves as a useful checklist for the many ways that you can impact your brand."
— Howard Wolfe, Most Senior Person, Full-Height Advice
"As a nationally recognized Master of Marketing A/E services, Park takes a fresh and fascinating look at the whole concept of branding. His book guides you to a highly effective approach to evaluate and implement a brand strategy. A must-read!"
— Patrick Bell, President, Patrick C. Bell & Company
The Architecture of Vision: Leading Your Professional Practice, will be published in the Summer of 2021.
In our new book, SMPS Fellow and past-national president, Barbara Shuck and I explore the critical factors that leadership brings to professional practice. In our research and interviews with more than 25 AEC business leaders, we found
there are seven challenges facing every professional service firm in the sector:
The Architecture of Vision: Leading Your Professional Practice will help you understand the keys to your own calling as a leader; providing the foundation for your personal development; and helping you achieve your goals to become and succeed as a leader in your own right.
As a contributing author to A/E/C Business Development – The Decade Ahead, we document in-depth research initiative into the state of the industry from the perspectives of buyers and sellers, as well as a panorama of trends and insights for those offering or procuring A/E/C services. As a contributing author, I know the recommendations will help you enhance your competitive advantage, deepen your BD knowledge, and plan for the future.
The Marketing Handbook for the Design & Construction Professional (3rd Edition), is a highly acclaimed marketing tool that details the best practices for A/E/C marketing and is your key to driving new business. As a contributing author, I know you will find this book covers every aspect of marketing from initial market research, lead generation, to CRM, to effective presentations and proposals, to website development.
I was very honored to be profiled by Peg Newhauser in her insightful book, I Should Be Burnt Out By Now, So How Come I'm Not: How You Can Survive and Thrive in Today's Uncertain World.
More timely today than ever, there has been a great deal of talk about the serious problem of stress and burnout. But there is another, more optimistic side to the story. What about the people who endure tough times with courage and grace, or bounce back from crises with renewed energy when logic tells you the situation should have left them depleted and discouraged? For all the talk about burnout, the fact is that the majority of people spend most of their lives coping amazingly well.