Craig, based in Charleston, SC, is an Associate Principal and Director of Digital Experience Design for architects, engineers, interior designers, and landscape architects, Clark & Enersen, headquartered in Lincoln, NE. His team specializes in the design of integrated audiovisual, information technology, and building security systems, working with the firm’s holistic approach to creative design and engineering solutions for their clients.
In his private consulting practice, CatalystFactor, he provides a range of services as a freelance author, public speaker, mentor, and strategic advisor focused on helping his clients achieve market leadership, enduring growth, and staff development.
Known AEC industry-wide for his unique mix of left-brained creative and right-brained analytics, Craig takes an individualized approach to his advisory and consulting services. He focuses on helping each of his clients identify challenges and execute the measurable steps that help them reach their goals quickly and smoothly.
For over 40 years, Craig has been a sought-after speaker, author, and strategic advisory resource for his insights into the latest trends in marketing, business development, technology, and thought leadership. He brings a wealth of C-Suite level knowledge and experience supporting the business growth goals of individuals, professional service firms, and industry associations.
Craig’s mission is helping his clients build a value-centered practice focused on industry sector leadership development, creative content marketing, expertise visibility, and strategic-focused results-driven growth that generates raving fans and clients for life.
The CatalystFactor process empowers Craig’s clients with initiatives for strategic leadership, marketing, and technology processes needed to succeed.
Personal Development Coaching & Mentoring
Craig’s CatalystFactor coaching and mentoring services focus on you. He provides a structured approach to personal development that spans leadership, marketing, client development, and practice operations to give his clients the ability to advance in their careers.
Craig’s CatalystFactor advisory practice helps you identify opportunities for your firm that improve outcomes using an agile management approach. Craig’s services include needs evaluation, process planning guidelines, and implementation frameworks.
Craig’s CatalystFactor consulting services offer insightful and original publication content and event keynotes and programs for your professional service audience. His topics range from leadership, marketing, and technology and are customized to each group’s specific interests.
"Things worthwhile generally just don't happen. Luck is a fact, but it should not be a factor. Good luck is what is left over after intelligence and efforts have combined at their best. Luck is the residue of design."
During his 40+ year career, Craig has served small, mid-, and large firms in the AEC industry. His approach consistently engages and challenges his clients to build an agile, technology-enabled, leadership-focused, enduring professional practice that differentiates them and their practice in the market and serves as the foundation for a culture of success.
Craig is an architect by training (BS Arch, Cal Poly SLO), an award-winning marketing and business development expert (SMPS Fellow & Weld Coxe MAA Recipient), and a prolific author and speaker.
He has served in the C-suite level in $200M design, engineering, construction, and manufacturing, firms, leading marketing and business development strategies. Craig has also served in board-level leadership roles in several AEC industry associations and foundations.
Craig is passionate about developing integrated strategic technology-enabled business, marketing, and leadership development frameworks that help his clients succeed.
Discover what clients and readers have to say about Craig Park, an accomplished consultant, author, and AEC industry leader. He has a proven track record of transforming organizations, inspiring individuals, and igniting positive change in the world of practice leadership, marketing, and technology.
Strategic alignment creates a clear sense of direction and purpose and provides a foundation for growth and success.
The key to success is a commitment to an inspirational, innovative, and integral practice that provides value to your clients through vision, brand alignment, and leadership.
Set your career on an upward trajectory, and make your professional aspirations a reality.
