publisher

The Architecture of Value and The Architecture of Image are the first two books in The Architecture of Practice™ series. Subsequent books will explore leadership—The Architecture of Vision—and, technology—The Architecture of Connection. My goal is to provide you with insight and best practices that will lead to the creation of a successful and lasting professional service venture.

I have had more than 180 articles published on the topics of  marketing, leadership, and technology. My input has also been included in more than 25 other articles. My writing has appeared in many industry journals including, among many others:

In addition to my own books, I am a contributing author to the Marketing Handbook for the Design & Construction Professional (BNi, 2010).  I am also a contributing author to SMPS Foundations’ forthcoming book, AEC Business Development - The Decade Ahead (SMPS Foundation, 2013). 

I maintain a blog, The Virtual CMO, that focuses on strategic marketing intelligence, and tweet on the same @cepark49. You can see my Linkedin profile here.

My work has also been profiled in several magazines and books, including the Midlands Business Journal, Peg Neuhauser’s book I Should Be Burnt Out By Now… So How Come I’m Not? (John Wiley & Sons, 2002), Zweig-White's Marketing Now, and Capelin Communication's Sound Advice podcast series, as well as project profiles in Architectural Record, Interiors, Systems Contractor News, and Sound & Video Contractor.

 

   

 

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© 2013. Craig Park. All rights reserved.