The Architecture of Value: Building Your Professional Practice
includes an extensive collection of observations and lessons learned
drawn from more than 30 years in the building industry. Framed as
practical direction for leaders and aspiring leaders, the real-world examples
show how to build a professional service firm through a combination
of leadership, collaboration, and value; the basis for creating an
enduring professional practice. Recommended reading for
SMPS CPSM accreditation.
Praise for The
Architecture of Value...
Park's book contains the
knowledge you need to take your business to the next level. I highly
New York Times best seller
Park’s book is an amazing tour de
force that shows you definitively how to create, sell and deliver
the highest-quality, most profitable professional services in an
incredibly demanding profession: designing, constructing and
operating buildings and facilities. If you could really master the
abundance of life lessons Craig freely offers, your business,
professional, and personal life would be far more successful.
YUDELSON, PE, LEED FELLOW
Marketing Green Building Services
An intellectual look at the 'big
picture' of professional service.
WORTH, CAE, FSMPS, CPSM
co-author of Building Profits
Not simply a book about marketing and
financial success; it is also a call to self-reflection and
—JULIANNA WAGGONER, ASSOC. AIA
Reviewed in SMPS Marketer
For those of us who think we know it
all, one new book is a real eye-opener. Park, an architect, combines
personal observations and common sense with the fundamentals of
starting, marketing, and maintaining a successful practice. Though
many principals may have forgotten these pointers or set them aside
during their rise to the top, here they are again in a refresher
course that touches all the bases.
A KLIMENT, FAIA
IOMA Principal's Report
Park is the Phil Jackson of our
industry. You have got to read this book to find out what "Sacred
Hoops" you have to jump through to be a champion.
M. Silver & Co.
A wealth of information. Park
has distilled a wide range of concepts and data into a cohesive
package targeted to the building industry.
The one-stop lexicon of best practices
for firms in our industry. Get copies for your entire leadership
—ELLEN FLYNN-HEAPES, FSMPS
Creating Wealth: Principles & Practices for Design Firms