publisher

The Architecture of Value: Building Your Professional Practice includes an extensive collection of observations and lessons learned drawn from more than 30 years in the building industry. Framed as practical direction for leaders and aspiring leaders, the real-world examples show how to build a professional service firm through a combination of leadership, collaboration, and value; the basis for creating an enduring professional practice. Recommended reading for SMPS CPSM accreditation.

Praise for The Architecture of Value...

Park's book contains the knowledge you need to take your business to the next level. I highly recommend it.

DANIEL BURRUS
author New York Times best seller Flash Foresight

Park’s book is an amazing tour de force that shows you definitively how to create, sell and deliver the highest-quality, most profitable professional services in an incredibly demanding profession: designing, constructing and operating buildings and facilities. If you could really master the abundance of life lessons Craig freely offers, your business, professional, and personal life would be far more successful.

JERRY YUDELSON, PE, LEED FELLOW

Yudelson Associates
author of Marketing Green Building Services

An intellectual look at the 'big picture' of professional service.

RON WORTH, CAE, FSMPS, CPSM

CEO, SMPS
co-author of Building Profits

Not simply a book about marketing and financial success; it is also a call to self-reflection and evolutionary development.

—JULIANNA WAGGONER, ASSOC. AIA
Reviewed in SMPS Marketer

For those of us who think we know it all, one new book is a real eye-opener. Park, an architect, combines personal observations and common sense with the fundamentals of starting, marketing, and maintaining a successful practice. Though many principals may have forgotten these pointers or set them aside during their rise to the top, here they are again in a refresher course that touches all the bases.

STEPHEN A KLIMENT, FAIA
IOMA Principal's Report

Park is the Phil Jackson of our industry. You have got to read this book to find out what "Sacred Hoops" you have to jump through to be a champion.

CHARLIE SILVER

M. Silver & Co.

A wealth of information. Park has distilled a wide range of concepts and data into a cohesive package targeted to the building industry.

—DAVID PERSON
Person Consulting

The one-stop lexicon of best practices for firms in our industry. Get copies for your entire leadership team!

—ELLEN FLYNN-HEAPES, FSMPS
Author of Creating Wealth: Principles & Practices for Design Firms

    

 

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