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As the managing principal for the Omaha office of The Sextant Group, I lead a team of technology consultants that helps architects and their clients in business, education, and healthcare improve the effectiveness of collaborative and communication environments through planning, design, and commissioning of audiovisual, information technology, building security, specialty lighting, and acoustical systems.

In my personal practice, I provide strategic marketing consulting designed to help my clients build and grow their professional service practice by integrating marketing with leadership and operations. This holistic approach enables optimal marketing effectiveness, delivering true value to your clients and ensuring long and mutually profitable B2B relationships.

Through my writing, speaking and consulting, my goal is to help my clients recognize value and grow their business.

The brand of the professional service firm is one of the most misunderstood and often under-utilized tools used to build market share and increase business. Your brand is critical to establishing and sustaining your firm's image in the market, and critical to the creation of a successful and enduring professional practice.

The Architecture of Image: Branding Your Professional Practice explores how culture, collaboration, and communication create, develop, and sustain an enduring brand. Sharing insights and best practices and examples from some of the leading brands in the AEC industry, this book provides your firm with the understanding and tools to establish your brand in the professional service marketplace.

Read the PSMJ book review by Scott Butcher, FSMPS.

Available here, and on Amazon & Barnes & Noble.

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An enduring professional practice is designed around truly advisory knowledge-based consultative expertise, defines the firmís efforts in the market focused on excellence, and provides such a positive experience that it brings the client back for more.

The Architecture of Value: Building Your Professional Practice includes an extensive collection of observations and lessons learned drawn from more than 30 years in the building industry. Framed as practical direction for leaders and aspiring leaders, the real-world examples show how to build a professional service firm through a combination of leadership, collaboration, and value; the basis for creating an enduring professional practice. Recommended reading for SMPS CPSM accreditation.

Available here, and on Amazon & Barnes & Noble.

Get a FREE Download

My books are published by AquilanPress

 

 
     
   

 

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© 2013. Craig Park. All rights reserved.